March 24, 2021
VMLY&R has been named a Leader in the 2021 Gartner Magic Quadrant for Global Marketing Agencies report for the fifth year in a row.
“We’ve long understood the power of harnessing creativity in business. By leveraging our creative strength to reimagine the enter customer experience, we were able to unlock new business growth during a year as challenging as 2020,” said VMLY&R CEO Jon Cook. “We are honored by this recognition from Garter as we power ahead in solving the business challenges of our clients today and tomorrow.”
Gartner defines the Leaders in the Magic Quadrant as, “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders also implement comprehensive, effective solutions at global scale. Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. The market for global marketing agencies is highly mature. Most agencies profiled in this Magic Quadrant have been in business for decades and possess robust staffing and technology depth across marketing disciplines, along with a breadth of enterprise clients across industries. Therefore, it should not be surprising to see the Leaders quadrant particularly crowded. However, marketers should note that, even among Leaders, there is significant differentiation in relevant experience, cultural fit and approach to solving global marketing challenges.”
Read the March 2021 Gartner Magic Quadrant for Global Marketing Agencies report here. (Note: Gartner subscription required).
Gartner, ‘Magic Quadrant for Global Marketing Agencies’, Jay Wilson, Ewan McIntyre, Laurel Erickson, March 15, 2021
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