VMLY&R Vienna CEO Sebastian Bayer and Executive Creative Director Alexander Hofmann shared their thoughts on the COVID-19 crisis in Medianet, Austria’s biggest ad industry publication. The duo provided an outlook on what brand communications will need to tackle in the future. Additionally, they also dove into how the current situation is a big opportunity for brands to earn a stronger position through more meaning. CLICK HERE to read the article. To read in English or another language, open in Google Chrome and use click on the “translate this page” icon that will appear on the far right of the URL bar.