VMLY&R UNVEILS INCLUSION EXPERIENCE PRACTICE
VMLY&R recently launched the Inclusion Experience practice, a strategic consultancy partner that collaborates with clients to bring sustainable cultural change within organizations. The offering serves as a critical step toward creating connected brands and companies that are culturally sensitive, diverse, equitable, and inclusive. The practice will be led by Myron King, chief integration officer, North America. VMLY&R is already engaging with more than 20 clients across its Inclusion Experience practice and expects to expand to the UK later this year. Read more here.
ENTERTAINMENT COMMERCE: THE NEXT EVOLUTION
The future of brand partnerships is entertainment commerce and with the Olympics in full swing many are keeping a close eye on how brands are harnessing partnership marketing. VMLY&R COMMERCE VP, Head of Partnership Marketing Jon Goynshor on five ways to embrace metrics-driven sponsorships in this new era of entertainment-driven commerce.
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VMLY&Rx LAUNCHES U.S. PAYER MARKETING TEAM
VMLY&Rx announced a new agency focused on the development and delivery of payer and reimbursement strategies for the managed markets sector in the US. It will be led by HeeSun Yu, a senior-level healthcare marketing exec with more than 22 years experience. The VMLY&Rx Payer team will provide strategic support to US clients across the product lifecycle, including the delivery of patient-centered, value-focused access and reimbursement strategies.
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BAV GROUP RELEASES BEST COUNTRIES REPORT
BAV Group partnered with U.S. News and the Wharton School to release its annual Best Countries report. VMLY&R’s BAV Group led the market research for the work, using its proprietary Brand Asset Valuator, the world's largest brand management tool and database of consumer perceptions of brands. Using data fielded from a proprietary perception survey, 78 nations were ranked. It is the only study of this magnitude to evaluate how perceptions about countries impact a nation's economy.
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