A Love Story

CHALLENGE

Nobody wants to talk about weight. Talking about weight gain is hard, talking about weight gain of a family member is even harder.

IDEA

We set out to tell an honest, unconventional love story between a pet and pet parent that would explain the often complicated relationship between food and love. By using animation this film was able to transcend demographics, language, and geography to meet a global audience. Through the lens of animation, we were able to give emotional reasoning to each character as they navigated the difficult topic of a pet’s weight gain. Poochini tells the tale of love and (weight) loss by showing how our emotional relationship with food can both create the problem of pet obesity and ultimately solve it simply changing what’s in their bowl.

RESULTS
  • 25+ million YouTube views
  • 500 million PR impressions
  • 3.2% increase in global sales