Insights

Amber Chenevert headshot

TRUSTING THE ICK

Amber Chenevert, group director of strategy and insights and Culture Studio lead at VMLY&R, penned a piece for Adweek where she writes about ensuring you gut check things that don’t feel right and how you can navigate towards a solution. She also highlights how it’s not only essential that you listen to your gut, but also that you enable psychological safety within your team to create a place where others feel empowered to speak.

CLICK HERE to read the article.

Graphic that reads "Most Loved Retailers"

LOVE IS ALL AROUND

BAV has launched a new report, “Most Loved Retailers,” which is an introduction to BAV's Love+ metric. The report is a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough. 

CLICK HERE to read this story and more from BAV.

Mintel's Dr. Behice Ece Ilhan & VMLY&R COMMERCE's Beth Ann Kaminkow

STRATEGY BEHIND THE FUTURE OF BUSINESS

In this installment of Commerce Reimagined, we’re introducing Dr. Behice Ece Ilhan, Senior Trend Strategist and Brand Futurist at Mintel, as she joins our Global CEO Beth Ann Kaminkow. They will be diving into Behice’s fascinating position with Mintel, and her take on how brands and companies are shaping the future of markets, logistics, and commerce.

CLICK HERE to watch this episode and more from VMLY&R COMMERCE.

Female healthcare worker wearing a face covering

PARALLEL PANDEMICS

Claire Gillis, CEO of VMLY&Rx, dives into the role communications can play in tackling twin pandemics ravaging our world — and how communications can reduce racism in healthcare. Racism is a socially transmitted disease, and we as health communicators can't be bystanders.

CLICK HERE to read this story and more from VMLY&Rx.

Insights
  • Stone sculpture of the Olympic rings

    Athletes are people too

  • Shopping cart full of medications

    FOR THE LOVE OF THE BRAND

  • Headshot of Muhammad Ali Khan

    Class is in Session

  • Image of a Black woman smiling in front of a colorful background

    Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

  • Photo of Sherman Winfield holding his two young daughters on a beautiful beach

    Fatherhood: from a Black Father’s POV

  • Jen Kohl

    Where TV Goes Next

  • Cover of a book titled "Six Steps to D2C Success"

    The Six Steps to D2C Success

  • Book titled "D@C DNA"

    D2C DNA: 23 Keys to Direct-to-Consumer Success

  • Microsoft logo

    Creating data-driven Customer Experiences with Microsoft

  • Animated graphic of a hand with women represented inside it

    Courageous Conversations: The She-Cession and Caregiving Through a Pandemic

  • Aspasia Tsampas

    W is for Woman: A Reflection on Women’s History Month 2021

  • Headshots of women on the panel

    Courageous Conversations: A Conversation With Inspirational Client Leaders From Colgate, U.S. Navy and Wendy’s

  • Big Ben in London

    Will the Budget Encourage Brands "to Do Things We Have Never Done Before"​?

  • Woman with her head in her hands in frustration

    Setbacks & Silver Linings

  • Young female influencer

    Reimagining Influencer Marketing

  • Yolanda White

    Commerce Reimagined: Self-Love Commerce with DAYO - Episode 12

  • Myron King

    This BHM, Let’s Never Go Back to Normal

  • Shonna Sanders

    Black in Advertising

  • Leslie Collin

    What Does It Take to Create Allyship?

  • NRF Guide 2021

    VMLY&R COMMERCE Releases NRF Guide 2021

  • Creative Predictions 2021

    Creatively Predicting What's Next

  • VMLY&R COMMERCE's Commerce Reimagined: Future of AI with IBM - Episode 11

    VMLY&R COMMERCE's Commerce Reimagined: Future of AI with IBM - Episode 11

  • Woman holding a package

    Subscriptions and Auto-Ordering: The next step of one-click ordering (commerce)

  • VMLY&R COMMERCE's 2020 Commerce Ratings Report

    VMLY&R COMMERCE's 2020 Commerce Ratings Report Unveils Highlights & Strategeis of Top 10 US Retailers

  • Tripti Lochan

    Approaching the Next Normal With a Sense of Purpose

  • Woman working on sewing machine

    Growing Brands in the Age of Anti-Consumerism

  • Stage at Alibaba Singles Day

    Recapping One of the Single-Most Impactful Commerce Events of 2020

  • ecomm vmlyr Poland

    It ain’t easy to be wheeze. Ecommerce complexity for CPG brands

  • Walt Geer

    Four challenges to you, BIPOC industry leaders

  • Colored pencils

    Five Steps to Help Brands Avoid Fake Allyship

  • Amazon packages on a doorstep

    Prime Time: Actionable Insights from Amazon Prime Day

  • People holding gaming controllers

    What marketers need to know to get in on gaming

  • Navigating the Experience Era

    REDEFINING THE EXPERIENCE ERA

  • George Floyd mural

    Racial Justice Deep Dive

  • Debbi Vandeven speaking on a webcast

    JURY PRESIDENT TALKS CANNES 2021

  • Advertising is Dead

    THE FORCE IS WITH ‘ADVERTISING IS DEAD’

  • Allyship & Action logo

    BEING AN ALLY AND TAKING ACTION

  • Screenshot of DE&I panel

    VMLY&R CONTRIBUTES TO NATIONAL DE&I PANEL

  • Medication spelling out HEALTH

    Everything really is health

  • Man playing an online game on his computer

    ONLINE GAMING IS FERTILE GROUND

  • Graphic of person shopping on mobile phone

    The end of eCommerce as we know it

  • Red shapes

    Attention-Seeking & Attention-Finding – Brain Design & Brand Power

  • Person shopping online

    The Rise of Ecommerce and D2C

  • Photo of Jon Cook

    JON COOK DISCUSSES THE FUTURE OF AGENCIES WITH ADWEEK

  • Restless Inertia

    SOCIETAL RESPONSE TO COVID-19

  • Pawel Loedl

    Creativity Starts Now

  • Challenging Paradoxes

    CHALLENGING PARADOXES DURING COVID-19

  • Map of COVID-19 hot spots

    What can marketers learn about data from Covid-19?

  • VMLY&R executives

    Helping is the new selling

  • Hand reaching out

    Emerging Stronger

  • people protesting

    There’s value in a brand authentically joining a social movement

    What does your brand actually stand for? When the cameras are off and the stage...
    What does your brand actually stand for? When the cameras are off and the stage goes dark do you have a deep commitment to redressing racial injustice or fighting for gay rights? Does your workplace reflect what your brand said in the bright lights of social media? Does your company support legislation and organisations that stand with these causes daily? Mpeo Nkosi, chief delivery officer at VMLY&R South Africa, discusses the real value of brands authentically joining a social movement.
  • Stethscope lying on a computer keyboard

    Life Science Brands in COVID-19

  • VMLY&R leaders

    Time for More Meaning

  • Person buying products online

    Retail: Now, Near and Next

  • Hand reaching out

    Dial Up the Humanity

  • Wendy's bag on a DoorDash delivery

    THE RAPID RISE OF ‘NO TOUCH’ RETAIL

  • Empty store shelves

    Is Revenge Spending On the Horizon?

  • Tightrope walker balancing

    Mastering the Balancing Act Between BX and CX

  • Graphic of heart to symbolize cultural magnetism

    THE ATTRACTION OF CULTURAL MAGNETISM

  • Flags of different nations flying from flagpoles

    HARNESSING THE POWER OF NATION BRANDING

  • Panelists, including VMLY&R, on stage at CES 2020

    FUTURE FORWARD AT CES

  • VMLYR_Amazon_Prime_recap

    A Recap of Amazon Prime Day

  • WATW_logo

    VMLY&R: Women Around the World

  • Cannes lions

    From the Jury Room - VMLY&R Takeaways

  • Cannes Inkwell Session

    Cannes Session: C-Suite Men: The Usual Prospects

  • Jon Cook Young Lions Session at Cannes

    Jon Cook’s Advice to Young Lions -- Bring Your Pixie Dust

  • Titanium 2020 Session

    Cannes Session: The Titanium Lion in 2020

  • Dhruv_Warrior

    Cannes Lions Jury Spotlight: Dhruv Warrior

  • Jaime_Mandelbaum

    Cannes Lions Jury Spotlight: Jaime Mandelbaum

  • Alexis Bronstorph

    Cannes Lions Jury Spotlight: Alexis Bronstorph

  • Paul_Nagy

    Cannes Lions Jury Spotlight: Paul Nagy

  • China Retail Day

    China Retail Day: How China Is Reshaping Retail

  • Belle Frank

    Clarity in DTC TV ad drug pricing

  • Jennifer Hurford

    Open Innovation: The Open Secret in Marketing

  • Headshot of CEO Simona Maggini.

    How VMLY&R Italy is Tooling Up to Build ‘Connected Brands’

  • Image of Organized Files on shelves.

    Tech Patents Spell the Future of Advertising. Are you Reading Them?

  • Storefront of an IKEA store.

    DEBATE: Will Ikea’s new small store format in urban centres help save the high street?

  • Photo of stage from 11/11 event.

    11 Insights From 11/11, Alibaba's Singles' Day And The World's No. 1 Shopping Day