BIC: Maps

Did you know that a BIC ballpoint pen writes up to 2.5 km?

We created billboards to visualize this fact and help tourists find their way around some of the world’s most well-known attractions.

  • BIC on a map
  • BIC on a map
  • BIC on a map
BIC logo


Cannes Recognition • VMLY&R Brazil

1 Bronze: Outdoor

1 Shortlist: Print and Publishing