TRUSTING THE ICK
Amber Chenevert, group director of strategy and insights and Culture Studio lead at VMLY&R, penned a piece for Adweek where she writes about ensuring you gut check things that don’t feel right and how you can navigate towards a solution. She also highlights how it’s not only essential that you listen to your gut, but also that you enable psychological safety within your team to create a place where others feel empowered to speak.
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LOVE IS ALL AROUND
BAV has launched a new report, “Most Loved Retailers,” which is an introduction to BAV's Love+ metric. The report is a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.
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STRATEGY BEHIND THE FUTURE OF BUSINESS
In this installment of Commerce Reimagined, we’re introducing Dr. Behice Ece Ilhan, Senior Trend Strategist and Brand Futurist at Mintel, as she joins our Global CEO Beth Ann Kaminkow. They will be diving into Behice’s fascinating position with Mintel, and her take on how brands and companies are shaping the future of markets, logistics, and commerce.
CLICK HERE to watch this episode and more from VMLY&R COMMERCE.
Claire Gillis, CEO of VMLY&Rx, dives into the role communications can play in tackling twin pandemics ravaging our world — and how communications can reduce racism in healthcare. Racism is a socially transmitted disease, and we as health communicators can't be bystanders.
CLICK HERE to read this story and more from VMLY&Rx.
- What does your brand actually stand for? When the cameras are off and the stage...What does your brand actually stand for? When the cameras are off and the stage goes dark do you have a deep commitment to redressing racial injustice or fighting for gay rights? Does your workplace reflect what your brand said in the bright lights of social media? Does your company support legislation and organisations that stand with these causes daily? Mpeo Nkosi, chief delivery officer at VMLY&R South Africa, discusses the real value of brands authentically joining a social movement.